Everything follows one rule: the badge is free when you earn it, and can never be bought.
The badge is earned, not bought.
No plan, add-on, contract, or trial changes eligibility (criteria C1–C7). Eligibility is computed by a pipeline that never sees payment status. You pay for access to what we have already measured — never for the status itself, never for the right to show it, and never for a more favourable outcome. What the record says about a brand, and how a lapsed status is shown, is identical on every plan, paid or free.
Measurement runs by category. Every brand measured enters the public record, and every brand that meets the criteria gets its badge served free on its store — no account wall, no card — and it re-dates itself with every round, on every plan. You pay for what accumulates: the movement between rounds, the history, and the evidence behind every one of your categories instead of just one.
A claim is (brand or model) × intent × market — for example “Model X · office/dressy · US”. We never bill per product or per SKU: there is no AI-recommendation signal at SKU level, so billing by catalogue size would be billing a fiction. A new market is a full re-measurement, not a translation.
Plans below are sized in claims and markets. One claim covers a whole category: its badge displays on every product you map to that category — not a single item, and never per SKU.
| Free | Maintained | |
|---|---|---|
| Price | $0 | $39/mo |
| Claims | 1 | 1 |
| Markets | 1 | 1 |
| Public record + evidence page | ✓ | ✓ |
| Badge served (when Verified) | ✓ | ✓ |
| Your standing vs. every measured brand, with names | ✓ | ✓ |
| Automatic expiry | ✓ | ✓ |
| The evidence: questions asked, answers recorded | one category | every category |
| Badge re-dated to the newest round | ✓ | ✓ |
| Movement since the last round | — | ✓ |
| History across rounds | — | ✓ |
| CSV export | this round | the series |
Billed through Shopify in your store’s currency.
The free tier is not a trial and does not expire — it is a plan, and choosing it puts you in no billing cycle at all. One category, whole: the questions we asked, the answers we recorded, the hashes. Your badge keeps pace with the newest round either way.
Maintained comes with 45 days free. Not 15: what you pay for is movement, and movement does not exist until the second round. With monthly rounds, 15 days shows you no new round and 30 shows you one with nothing to compare it to. 45 covers two. We write to you seven days before the first charge, with the button to drop to Free next to it.
A brand can fund the measurement of its entire category. The round is published in full and in public; the commissioning brand is measured on the same terms as every other, has no veto over the result, and the commission is disclosed on the record.
It buys coverage, not a verdict. Published price, request form, no mandatory sales call.
“Verified as of September 2026” is a dated fact that never stops being true. So a badge never flips to a negative state on your store:
/v/ is served live and the embed reads it, so there is no dated copy for anyone — paying does not buy a fresher mark.Two clocks, and we don’t collapse them. The badge is current for 30 days; the public record stays eligible while its evidence is within 90 days (C6). The badge goes dated long before the record stops qualifying — and neither clock is for sale: paying cannot make either one say anything different.
We never render a negative badge on your page. If evidence lapses or a later round contradicts a claim, the embed simply shows nothing — and your record page never disappears: the registry keeps the full, dated history, with reasons. The registry has memory; the mark has currency.
Named here as capabilities, not tiers. There is no price, no checkbox and no date on any of them, because a plan you cannot buy today does not belong in a table that says what you get.
If one of these is what you actually need, tell us which and we will say where it stands.
We are building the historical registry of what AI recommends across brand × intent × market × engine × time — a record that doesn’t exist in structured form anywhere today. Individual records are, and stay, public and free to read.
We are not announcing a product, tiers, or prices yet — announcing capacity we don’t have would be exactly the kind of over-claim this record can’t afford. If you would need access to the data, tell us what for and we’ll get in touch as it takes shape.
No. It is earned through evidence. Payment covers access to the series and to the evidence of every category, and can never change eligibility.
The badge on your store shows its date and ages, then simply stops rendering — we never put a negative badge on your page. Your public record stays, with the dated history and the reason. If a later round restores eligibility, the badge re-lights itself.
No. We measure and verify; we do not optimise. Advising a brand on how to improve a position we then certify is a conflict we won’t take, at any price. We publish aggregate category research, never per-merchant consultancy.
No. We report recommendation frequency — how often the assistants name you — and nothing about your shoppers. We do not count badge impressions or clicks and we never promise uplift we can’t attribute.
No. We independently measure their public outputs and are not affiliated with, endorsed by, or sponsored by any of them.