Vol. 2026 · Edition I
Source of truth

The record of what AI actually recommends.

An LLM reads millions of pages, reviews and threads to answer a buying question. We don’t guess what it will say — we measure what it actually recommends, across engines, and turn it into a fixed, auditable record a shopper can trust.

01 The gap

The answer moves, and no one can see behind it.

Ask an assistant what to buy and it collapses millions of signals — documentation, reviews, forum threads, comparisons, tutorials — into a single spoken recommendation. That answer shifts by phrasing, by engine, by day. The shopper sees only the answer, never how it was reached or how stable it is. The brand can’t see it at all — and can’t prove it.

02 What we do

We measure the output, not the training.

We don’t retrain models or claim to read their internals. We ask real buying questions — many phrasings, no brand names — across ChatGPT, Perplexity and Gemini in their web-grounded modes, record which products are named and how often, and compress that into one honest number per brand × category × market.

  • A reproducible summary of what the AI shelf says — not a review we wrote.
  • We count frequency, not ranking: how often a product recurs is the signal.
  • Every observation keeps its sources and a timestamp.

A summary of the AI shelf — not our opinion of it.

03 Why it can be trusted

Measured, tested, dated, independent.

  • Measured, not asserted — a frequency across engines, not an editorial pick.
  • Tested — compared to an honest per-intent null baseline with a conservative interval, so a single affiliate can’t manufacture a signal.
  • Dated & attributed — every record names the engines and the date it was measured.
  • Reproducible — the sources are kept; the measurement can be re-run.
  • Independent — not affiliated with, endorsed by or paid by the AI providers, and the record can’t be bought (see pricing).
04 For the shopper

So you can buy well-informed.

On a product page, a shopper sees at a glance whether AI assistants actually recommend that product for their need — with a link to the evidence behind it. Honest by construction: when there’s no signal — a new product, or one the assistants simply don’t name — we show nothing, never a negative mark. The full method lives on the methodology page.

“Frequently recommended by AI for <intent>” — a measured frequency, on a date, across named engines. Nothing more, and nothing less.

Aggregated across a whole category, this same measurement becomes a competitive metric we call AI Market Share — coming soon.

See what the AI shelf says about your category.

Free category check Measured, not asserted.